The architecture of The Front at South Main is defined by a rigorous steel structure shrouded in a thin shell. The climbing walls rise through the three-story central opening of the building, acting as free-standing sculptural objects in the center of the space. They are surrounded by multiple levels of open walkways that look out onto the floors below while simultaneously framing expansive views of the Wasatch and Oquirrh mountains.

This open-concept design allows for the free flow of movement and sight lines between levels, offering an opportunity to shift perspective and experience the verticality of space. The large glass windows and doors engage the active urban environment beyond the space, creating a dialogue between the outdoor pedestrian and indoor activity.

The project is designed with a rigorous structural system that optimizes the use of structural steel, metal cladding and other materials. The upper floors are suspended from the roof structure with steel rods, creating a sense of flotation and further minimizing the need for footings, foundations and columns.

The use of materials is both industrial and refined. The exposed steel structure is pulled in from the exterior walls, allowing for a little light to occupy the space between. Corrugated metal panel cladding is varied and subtly textile-like. The guardrail is a minimal, perforated, bent-metal panel pinned to a post, allowing visibility and a thin (but robust) perimeter.

The bright, white space is warmed by wood climbing walls, sculptural furniture installations, and other wood accents on floors and ceilings. The intention was to use common materials in a reimagined, artful way. Sprinkled atop an otherwise restrained palette, playfulness abounds with candy-colored climbing holds, bright furniture, and humans who bring life and movement.